Friday, November 14, 2008

What's in a Name?

I was browsing the job classifieds recently, as is my wont, and I came across a listing for an editor at the magazine for Alcoholics Anonymous members. 

The magazine is called Grapevine

Um. . . is it just me, or is this a really bad name for a magazine for people who shouldn't drink? Isn't this kind of like naming a magazine for people who've kicked heroin The Main Line, or for ex-nicotine addicts The Smoking Gun?  


Goody 2 Shoes said...

Sounds like they NEED a better editor to work on the image!

Joseph LeMay said...

maybe it would be a better name for a magazine for oenophiles. I suggest "Clean and Sober Weekly." That should drive up circulation.